CAST workshops:
designing and evaluating road safety campaigns
30 May 2008, Warsaw, Poland
13 June 2008, Stockholm, Sweden
Road safety campaigns play a key role in the effort to improve traffic safety and are therefore an important road safety tool. It is a stated aim that the CAST project will encourage proper design and evaluation of road safety campaigns in all EU countries.
During the lifetime of CAST both a manual and an evaluation tool for campaigns will be developed and assessed by real campaigns. The project has start in 2006 and several research activities have been carried out since the launch.
These international workshops aim to discuss the first results and to collect new inputs from participants outside the consortium in order to improve the final result.
Issues that were addressed
-
CAST Project
-
Do road safety campaigns work?
-
How to design and implement a road safety campaign?
-
Measuring the effect of different types of campaigns
-
How to influence and change driver behaviour?
Who attended the workshop?
During the parallel sessions we worked together to get input, share experiences, exchange knowledge, discover perceptions and express the needs.
You can download some documents from the workshops
The Workshop Booklet
The Stockholm workshop participant list
The Warsaw workshop participant list
The final workshop report on the evaluation tool
The final workshop reoprt on the manual
   
| 
