EC requirements (in parallel with tasks of the Work Programme 2002-2006(1))

WP

WP Content Description

General requirement for good management

WP0

Overall coordination

Requirement for an inventory of applied methodologies covering aspects such as psychology of drivers and acceptability of measures (task 1 Work Programme 2002-2006)

WP1

State-of-the-art on psychology of drivers and acceptability of measures (cf. SARTRE), i.e. studying and summarizing the underlying theoretical road user models

WP2

Listing a typology of road safety campaigns and their evaluation methodologies applied in and beyond the EU

Requirement for a methodology to evaluate public awareness campaigns (task 2 Work Programme 2002-2006)

WP2

Providing an evaluation tool (for (cost-) effectiveness) for fieldworkers/policy makers: a tool for the evaluation of a single campaign and checklist for standardized reporting

Requirement for a methodology for designing campaigns (task 3 Work Programme 2002-2006)

WP3

Development of a manual to design and implement  (cost-) effective campaigns, i.e. clear guidelines for best practices for fieldworkers/policy makers

Requirement for an evaluation and test of this methodology by applying it to recent campaigns supported by the EC (task 4 Work Programme 2002-2006)

WP4

Assessing the quality of the new developed evaluation method by application on a real campaign

Requirement for designing a complete pan-European campaign (task 5 Work Programme 2002-2006)

WP5

Designing and implementing a complete pan-European campaign to support the implementation of a measure that will recently be taken by the EU at that time

General requirement for dissemination of results

WP6

Dissemination

Work Package

Main objectives

Start month

End month

Partners

WP0

• Overall coordination of the technical activities
• Overall legal, contractual, ethical, financial and administrative management
• Establishing and maintaining the quality assurance - procedure

1

42

BIVV/IBSR
INRETS
PRP
SWOV
TØI
VTI

Work Package

Main objectives

Start month

End month

Partners

WP1

• Describe state-of-the-art regarding applicable theories of behaviour and effects of campaigns
• Estimate (partial) effects of mass media campaigns by meta-analysis
• Develop a general and theoretically based model for road safety campaigns by ascertaining campaign characteristics (key elements) that contribute to behaviour change and/or reduction in the number of accidents by meta-regression
• Elaborate a road user model
• State hypothesis about predictors for behavioural change, establish key elements and provide proposals for variables to be measured as integral parts of the evaluation of campaigns

1

36

TØI
BAST
CDV
DTF
FACTUM
IBDIM
ISEC

• Construct a practical tool for the evaluation of a single road safety campaign
• Provide precise guidelines for reporting the results of single campaign evaluation in a standardized way

• Provide a manual to design and implement campaigns that consist of clear guidelines destined to all actors involved with road safety campaigns: the European commission and all countries in Europe.

INRETS
BAST
BFU
BIVV/IBSR
PRP
SIPSiVi
ISEC
UTh
TØI
VTI

• Based on the methodology developed in WP2, an evaluation of a mass media campaign will be carried out. The aim is to assess quality of the evaluation tool developed in WP2.

• Design and implementation of a European road safety campaign aiming to encourage the effectiveness of a road safety measure. The campaign will run in Belgium, Greece, Denmark and Portugal.
• The design and implementation of the campaign will be performed using the manual developed in WP3, so that WP5 can thus be regarded as a test of the tool developed in WP3.

Work Package

Main objectives

Start month

End month

Partners

WP1

• WP6 is solely devoted to disseminate the knowledge and technology produced within the CAST project among several target groups (field workers and policy makers)
• In summary WP6 comprises the following activities: organising CAST-workshops, presentation of CAST on conferences, submitting papers to specialized journals, producing and distributing newsletters and producing and distributing CAST-posters and leaflets.

1

42

PRP
BIVV/IBSR
TØI
INRETS
VTI
DTF
FACTUM
SIPSiVi
IMOB
Min. of Transport NL
IBDiM
SWOV
Bfu
CDV
ISEC
UTh
ULFF
RfSF