The project consortium held a final conference in Brussels (Belgium) on 26-27 January 2009.
The final CAST conference provided an opportunity for anyone with an interest in road safety campaigns to find out more about the design, the implementation and the evaluation of successful campaigns. The conference marked the end of the three-year during CAST project which started in February 2006.
This conference gathered together campaign designers, road safety campaign practitioners and experts, researchers, evaluation experts, communication experts, international organisations, local authorities… in order to disseminate the CAST knowledge and guidelines at a European level.
Please find below some conference materials:
General information
Conference Agenda
List of Participants
Presentations:
- CAST, an overview (A. Boulanger, BIVV, Belgium)
- What is it about you, that you act so dangerously? Implications for road safety campaigns (D. Twisk, SWOV, The Netherlands)
- Theoretical models that describe and predict road violations (S. Forward, VTI, Sweden)
- Do road safety campaigns work? Effects of campaigns on behaviour and accidents (R. Phillipps, TOI, Norway)
- Principals for creating effective road safety campaigns (F. Seymour, Department for Transport, UK)
- How to build a succesful campaign? CAST recommendations to design and implement road safety campaigns (P. Delhomme, INRETS, France; S. Forward, VTI, Sweden; W. De Dobbeleer, BIVV, Belgium)
- Working with the CAST model, an agency's perspective (P. Wulleman, Germaine, Belgium)
- The road to an effective campaign (R. Bookey, Leo Burnett, UK)
- How to know if your campaign works or not? CAST recommendations to evaluate road safety campaigns (P. Delhomme, INRETS, France; S. Forward, VTI, Sweden; W. De Dobbeleer, BIVV, Belgium)
- Evaluation tool: a practical tool to conduct a proper effectiveness evaluation (A. Boulanger, BIVV, Belgium)
- How to report the results of your campaign? CAST recommendations to write a complete campaign report (P. Delhomme, INRETS, France; S. Forward, VTI, Sweden; W. De Dobbeleer, BIVV, Belgium)
- A theoretical approach to assessing road safety campaign effectiveness; evidence from 7 European countries (A. Kazemi, VTI, Sweden)
- The CAST campaigns: Belgium and Greece (W. De Dobbeleer, BIVV, Belgium; T. Nathanail, UTh, Greece)
   
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