CAST - Campaigns and Awareness-raising Strategies in Traffic Safety

Designing and implementing mass media campaigns and evaluating their (isolated) effect on traffic accidents and other performance indicators

 
         
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CAST is a Specific Targeted Research Project (STREP) set up with the support of the European Commission, to meet the Commission’s needs for enhancing traffic safety by means of effective road safety campaigns.

CAST aims at developing and assessing an evaluation tool for road safety campaigns. These handbooks will enable the EC to design and to implement future campaigns and to evaluate their (isolated) effect on traffic accidents and other performance indicators.

The project is carried out by a consortium of 19 partners and coordinated by the Belgian Road Safety Institute (IBSR-BIVV).